I’m Evan Luputra, a Product Designer at Expedia Group since 2020 and its first designer dedicated to ads. While I’ve been designing them, Expedia Group ad revenue grew from $483M a year in 2023 to $758M a year in 2025, up 57%, and has earned $2.9B+ since 2020.1
Design notes
ResultLive on the Expedia homepage, giving brands video in a native slot.
- Motion tells the storyOn the homepage, a moving story inspires a trip. A banner would just interrupt.
- One clear actionOne button. Travelers always know where the ad goes.
- Ad label always onAlways marked as sponsored. That’s what keeps the page trustworthy.
- Logo stays smallThe brand stays present without competing with the video.
- Short headlineIt reads in one glance, even on a phone.
Design notes
ResultMy first ads design, and the base for every unit after it.
- The photo sells firstOne large image sells the place before any copy does.
- Fixed corner labelSame corner every time, whatever the advertiser’s photo looks like.
- Credit, not clutterThe logo credits the brand without fighting the photo.
- Short and specificOne idea that reads in a single glance.
Design notes
ResultLive on web and app. Partners tell three stories in one unit.
- Logos firstTravelers see who is speaking before they read a word.
- One idea on topOne headline ties three stories into a single message.
- Three stories, one unitTravelers explore a place from three angles before they book.
- Same label, same spotSponsored never feels hidden, on web or in the app.
- Booking one tap awayInspiration still leads straight to rooms.
Three of the ad units I designed, live on Expedia.
Impact, at a glance
- $2.9B+ earned since 2020 by Expedia’s ads business, where every traveler-facing ad unit is mine1
- $13M+ a year in incremental revenue from one ad unit I designed
- $7.8M from the lodging app redesign, about +2.2% conversion
- $5M from checkout optimization, beating quarterly targets two quarters in a row
- 500+ designers start from Source Views, the Figma library I co-built
- 20K Sabu users in 22 days of Early Access, $0 on ads2
Selected work
Expedia ads All 29 ad units on Expedia, Hotels.com and Vrbo. One of them makes $13M+ a year. Case study 
Lodging and checkout The hotel card, the property page and checkout. $7.8M from the lodging app redesign. Case study 
Sabu A League of Legends club I co-founded and led as CPO. 20K users in 22 days, $0 on ads.2 Case study Luli My current company. In alpha, so I’ll show you in an interview. About Luli How I work
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Set the vision and the plan
I write the plan and the roadmap, and tie it to what the business needs. At Savicore and Luli, as CPO, I own the priorities and the team too.
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Research with real people
I start with travelers, players and partners, and look for the spots where they hesitate before I draw anything. At Sabu, I tested with 3,000+ beta testers.
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Design and prototype in Figma
I explore wide, cut what doesn’t hold up on the real page, and test prototypes with real people.
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Ship it with engineers
I stay with PMs and engineers until it ships and the numbers come in, down to tokens, accessibility and every screen size.
From the people I work with
Evan is a wonderful collaborator who consistently delivers thoughtful and well-researched product designs in a timely manner.
He often brings up core problems (such as Retina displays) that are often over-looked in the Product design.
Evan has proven himself again as a solo design powerhouse with technical knowhow with an eye on accessibility.
From my Expedia Group reviews and peer feedback, quoted word for word.
Let’s talk.
I’m looking for a senior product design role, on site or remote.